Suppose you've found yourself wondering what sets Foleon apart from other companies, and you've arrived at this guide for answers. In that case, we are ready to tell you all about it.
We'll keep it short and sweet, promise. 🤞
So, let's get started.
Foleon origin story “There must be a better way.”
Are there any founders who haven’t uttered those words before something groundbreaking was born? Ours certainly did — back in 2008 when there really wasn’t a scalable way for companies to create interactive content quickly. Getting a new eBook, white paper, proposal, or brochure out the door was a tedious process that spanned weeks or more — and the final product was, well, a static PDF. Not exactly inspirational. So our co-founders Daan and Joost put their heads together to figure out a better way, and in 2013 something really exciting emerged. The Foleon Content Creation Platform offers an easy, intuitive drag & drop editor that empowers anyone to create content — whether they’re a designer or not. And the output? Foleon Docs. Attractive, creative, captivating online documents that are anything but boring. Foleon Docs are fully interactive, automatically responsive, and 100% on-brand. They integrate seamlessly with your martech stack so you can optimize your customer journey based on powerful insights. Today, Foleon empowers over 1,400 brands worldwide to create content that counts.
Company mission
The reason Foleon exists.
Foleon empowers customers to create high-impact content that gets results fast.
Boilerplate
The standard "About Foleon" text.
Foleon is an industry-leading content platform that empowers anyone to create, publish, and share high-impact content that gets results fast.
Founded in 2013, with offices in Amsterdam and New York, Foleon is trusted by thousands of customers who use the platform to create interactive content that is engaging, intelligent, and scalable, expanding their reach and influence.
Foleon’s interactive content format, extensive Template Library, easy-to-use Content Builder and Content Studio, collaboration features, and integrations help companies scale their content without sacrificing brand quality.
Voice
We are here to inspire and empower our audience and customers. We are smart, and so is our audience, so we use clear, active language and avoid buzzword bingo.
Using smart humor and a conversational voice, we play with language to challenge how organizations think about their content.
1. We are down-to-earth Our communication is always conversational and never full of jargon. We respect people enough to ditch the fluff and give it to them straight. We’re marketers talking to marketers—let’s keep it casual, clever, and always authentic. 2. We are encouraging We relate to our customers’ challenges and passions and speak to them in a familiar way. We understand their frustrations, and we’re here to offer ideas and suggestions to get things moving again.
3. We are helpful We educate, don’t sell. We communicate in a way that shows our audience that we’re here to help them — because we are. We never want them to feel that our end goal is to sell to them.
4. We use humor as a way to challenge the norm
Our humor is smart, not unhinged. We’re never condescending—our audiences are in on the joke. We prefer winking to shouting. 😉
Tone
Foleon’s tone is usually informal, but it’s always more important to be clear than entertaining.
By adopting a conversational tone, we strive to form personal connections with our audience, fostering trust and openness. This relaxed and informal approach enables us to engage with customers in a natural and authentic manner.
While a conversational tone of voice may be less formal, it’s still important to maintain a level of professionalism and avoid being too casual or inappropriate.
Through the use of everyday language and storytelling, we cultivate relationships, establishing connections that go beyond mere business transactions.
Keeping true to our brand, our tone should feel genuine and trustworthy to our audience and customers.