Foleon's visual style serves as the distinctive look and feel of our brand. It's not just about the elements you see; it's about the message they convey. It delineates and articulates our brand identity.
Primary style: Product-led
Foleon is a product-led organization, and that's reflected in our primary visual style.
Our brand identity is about challenging the content norms and offering new perspectives.
That is why we use a dynamic and exciting effect, creating bouquets of product visualizations or concepts rotated at a 10-degree angle.
We also recognize the need for high-fidelity product visualizations to showcase the product's capability.
In this case, we clearly present specific features by ensuring all elements are visible and the visual is not overwhelming.
Secondary style: Product and people
Our product and brand wouldn't exist without the people making it happen.
Use this style when creating subject-matter expert content.
By blending the visuals of both the product and people, we humanize our brand.
In this case, we bring our team into the spotlight and our product visualizations have a supporting role.
Third style: Shapes
Shapes can be utilized when the content topic is abstract and unrelated to the product.
