Why photographs?
We use photography in order to connect better with our audiences.
And from a practical perspective, we need photos to support the text and create breaks for readers.
Please note: Foleon has purchased rights to these stock photos, and as such, they may not be used in any of the content we create for our customers.
We never use photos as the main visual for a cover, campaign or any other communication assets.
Happy People
We are real people working for real people. Most of the time, we're working on laptops, sitting at desks, or in meetings. We show realistic situations that can happen on a normal working day. That means in daylight and without obvious acting.
We portray people directly (the camera is always at eye level) so they seem close and friendly. The marketers we show are comfortable and open, and the situation in the photo makes you feel like you're part of their conversation.
The subject can be one person working or a group of people in a meeting. The subjects should not be looking at the camera.
Our photos should reflect the enthusiasm that our customers have for working with our platform!
Engaged readers
Our customers' target audiences are also made up of working professionals. There are quite a few similarities so we'll try to make some distinctions here:
Unlike when depicting our own target audience, our customers' readers use a range of devices. They may also be in different environments, as long as it's clear that it's a business reader.
Keep a max of two people per device, as real people don’t read in groups.
Real life situations
If you'd like to use realistic photography, especially in internal communication, keep the compositions as real and natural as possible. For instance, pictures with nice, simple, not too tidy arrangements; include some color touches and keep it in daylight.
Office photography and team headshots
If there are colleagues in the photos, the same rules apply as with our persona portraits. People are busy and at ease, it's like being there.
Headshots should always be authentic photos taken at eye level. Keep it light, bright, and tidy.
Please use the round version for G-suite, Zoom, and LinkedIn and square for Slack.
Find all Foleon portraits here.
Dont's
- We don’t look down on people and we don’t look up either.
- We don't like working late. Don’t pick pictures without daylight.
- Do not use pictures of children or teenagers
- Don't pick overthought arrangements where every object has the same color or characteristics.
- No overstyled, busy textures or super festive situations.
- No strong filters, fake editions or over-exposed lighting.
- No too stocky images, with only smiling young and pretty people.
- It's important to showcase diversity in our photography, including different genders, ages, and ethnicities.
Don't use people photography in presentations. They only are meant to be used in Foleon Docs or on our website.
Don’t use any photographs on covers if you’re building a Foleon Doc. And use one picture only every three image headers.
- "Sleepy Hollow" style is impersonal (don’t cut faces out of the picture).