Animation and video help us to get that extra engagement. Video is an effective medium for conveying complex messages quickly, allowing viewers to lean back and engage with your story.
Product focus video
We produce videos for product launches, education, demos, help center, and the Foleon Academy.
When we use them:
- Social media
- Presentations
- Campaigns
- Product Demos
- Website
- Webinars
- Foleon Academy
How to use them:
- Highlight the product and its functionality as the protagonist.
- Ensure the screen recording is clear and slow.
- Always include subtitles.
- Consider using music, voiceover, or both to enhance the video.
- Always add Foleon Logo
Format used:
- Landscape format
- Square format
Customer focus video
Customer Story & Customer Content Spotlight
When we use them
- Social media
- Presentations
- Campaigns
- Website
- Webinars
- Foleon Academy
How to use them:
- Highlight the product and its functionality and how it helped our customers.
- Alternate the person with the product.
- Ensure the screen recording is clear and slow.
- Make sure that the person has a clear background.
- Always include subtitles.
- Consider using music, voiceover, or both to enhance the video.
- Always add Foleon Logo
Format used:
- Landscape format
People focus video
We create video for our Product launches, Product education, Help Center videos and The Foleon Academy.
When we use them
- Social media
- Presentations
- Campaigns
- Website
- Webinars
- Foleon Academy
How to use them:
- Our video puts a lot of focus on the person, giving them our full attention
- We ensure that the background is not too busy, allowing the person to be fully visible at all times.
- We use highlighted subtitles with a dark blue background and white text to ensure better readability.
- Consider using music, voiceover, or both to enhance the video.
- Always add Foleon Logo
- The audio is always clear and sharp to enhance the viewing experience.
- We use highlighted subtitles with a dark blue background and white text to ensure better readability.
Format used:
- Vertical
- Landscape format
- Square
Shapes animations
Keep it simple, geometric, and flat, like the background shape visuals we use in our Foleon Docs. Make sure all of the elements always contribute to the message.
Don’t distort the shapes. Instead, give meaning through shape, movement and color. At the same time, don’t go crazy moving them either. If you can keep the dynamism to one shape, even better.
Shapes can cover or mask. But never transform the shapes. Color transition should always be hard and solid. Don’t use opacity, gradients, or multiplying mode.
Video outro
Make sure every video uses our logo outro. The original file can be found on the Brand drive.
Moving photography
Sometimes Docs need a little extra dynamism. This can partly be solved with animated shapes, but we also have a small library of moving photos available there. These stock videos are of working marketers and readers in the workplace. Marketers can be seen in meetings or working on their laptop, while readers are busy reading on their laptop or other mobile device. Our photography guidelines also apply to these videos.
We own the rights to these videos, and as such they may not be used in any non-Foleon branded content, such as customer Foleon Docs.
Happy marketeers example
Reader example