Mission statement
The reason Foleon exists
Foleon’s mission is to empower customers to create high-impact content that gets results fast.
Tagline
Create content that counts.
Boilerplate
The standard "about Foleon" text.
Foleon is an industry-leading content platform that empowers anyone to create, publish, and share high-impact content that gets results fast.
Founded in 2013, with offices in Amsterdam and New York, Foleon is trusted by thousands of customers that use the platform to create interactive content that is engaging, intelligent, and scalable, expanding their reach and influence.
Foleon’s interactive content format, extensive Template Library, easy-to-use Content Builder and Content Studio, collaboration features, and integrations help companies scale their content without sacrificing brand quality.
Origin story “There must be a better way.”
Are there any founders who haven’t uttered those words before something groundbreaking was born? Ours certainly did — back in 2008 when there really wasn’t a scalable way for companies to create interactive content quickly. Getting a new eBook, white paper, proposal, or brochure out the door was a tedious process that spanned weeks or more — and the final product was, well, a static PDF. Not exactly inspirational. So our co-founders Daan and Joost put their heads together to figure out a better way, and in 2013 something really exciting emerged. The Foleon Content Creation Platform offers an easy, intuitive drag & drop editor that empowers anyone to create content — whether they’re a designer or not. And the output? Foleon Docs. Attractive, creative, captivating online documents that are anything but boring. Foleon Docs are fully interactive, automatically responsive, and 100% on-brand. They integrate seamlessly with your martech stack so you can optimize your customer journey based on powerful insights. Today, Foleon empowers over 1,400 brands worldwide to create content that counts.
Messaging pillars
Engaging
Wow your audience with an interactive, responsive, media-rich format.
Intelligent
Optimize your content and your customer journey based on sophisticated audience insights.
Scalable
Empower teams to quickly create on-brand content that’s tailored to their specific audience needs.
Foleon terminology
What we are: Content Platform The Foleon Content Platform empowers you to create engaging content faster, delivering more audience impact and actionable intelligence that drive business success. What we call the backend of our platform: The Content Builder and the Content Studio We’re all about empowering everyone to be creative. The Content Builder empowers non-designers to create content using our design templates, while the Content Studio offers customers with design expertise the flexibility to create bespoke, interactive content at scale.
What you create: Interactive content High-quality, interactive content that drives business results.
What they are: Content assets Part of creating a great content experience for your audience is ensuring you have all the right content assets for each part of the customer journey.
What we call the format: Foleon Doc How many Foleon Docs do you have in this particular project?
Abbreviation for Foleon Doc: FD To be used only if design or character limit is too limited to spell out "Foleon Doc." Ensure it is clear that it means "Foleon Doc" in the context.
The technical reality: HTML5 web documents Customer: “Yes, but what is a Foleon Doc?” Sales rep: “Well, technically, they are HTML5 web documents. They use the same technology as web pages. Unlike websites, which are like spider webs, Foleon Docs are linear; they follow a defined story; they have a beginning and end.”