Proxima Nova
— Main font
The main Foleon font is the Proxima Nova. It’s neat, clean, and neutral. It’s easy to read on any device and in its bolder weights, it gets friendlier and more casual.
Italic cuts should be used sparingly.
General weights
Headings and quotes: Proxima Nova Extra Bold (800)
Small headings and side quotes: Proxima Nova bold (600)
Paragraph text: Proxima Nova Light (300)
Text alignment
As a general rule, text should mainly be left-aligned or centered-aligned, and not hyphenated at the end of a line.
Text color
Heading typography always uses our dark blue primary color.
An exception can be made if the text is placed as figures or on a dark background such as red, dark blue, or a dark visual. In these cases, it may be white.
Paragraphs are written in black.
Visual examples
Website banner example
Figure block example
Full block quote example
Breakout quote example
Quote and author example
Dont's
- Never align text to the right or justify it. Text is always aligned to the left or centered.
- Don’t use capitalized or all caps text (unless it’s an acronym).